Ashly Burch Responds to Controversial AI Aloy Demonstration
Horizon series voice actor Ashly Burch has publicly addressed last week's viral video showing an AI-generated version of Aloy, using the incident to highlight critical issues in the current voice actors' strike. The leaked internal Sony footage showcased experimental AI character interactions. The entertainment giant hasn't commented on the matter despite requests from multiple outlets.
In the since-deleted demonstration, Sony software engineering director Sharwin Raghoebardajal engaged in an awkward dialogue with an artificial Aloy. "Hello, I'm managing alright. Just dealing with a sore throat," responded the clearly synthetic voice emanating from the stiff, robotic facial animations. The performance bore no resemblance to Burch's acclaimed portrayal.
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Behind the Digital Curtain
Burch, the authentic voice behind Aloy across all four Horizon titles, confirmed Guerrilla Games assured her this technology wasn't in active development and didn't utilize her performance data. While this likely means we won't see artificial Aloy in upcoming Horizon projects, Burch emphasized Sony ultimately controls the character's future.
The veteran performer expressed deep concern about the video's implications. "I feel worried about game performance as an art form," she shared on TikTok, transitioning into discussion about SAG-AFTRA's ongoing strike for AI protections. Recent negotiations show progress but remain "frustratingly far apart" on critical protections.
The Core Demands
"We're fighting for three fundamental protections," Burch explained. "Consent before creating AI versions, fair compensation, and transparency about usage." She clarified her concern isn't technological advancement itself, but rather the potential lack of safeguards for performers.
The actress passionately described her fears: "If we don't win these protections, that future where new actors can thrive and we can continue creating meaningful performances becomes seriously compromised." She stressed this wasn't about targeting specific companies, but establishing industry-wide standards.
Industry-Wide Implications
AI integration continues creating waves across gaming and entertainment. While experiments like Keywords Studios' all-AI game flopped spectacularly, companies like Activision persist in using generative tools. The strike's impact grows more visible, with reports of unvoiced NPCs in Destiny 2 and World of Warcraft, and high-profile recasting in Call of Duty: Black Ops 6.
PlayStation executive Asad Qizilbash recently argued AI personalization resonates with Gen Z and Alpha audiences. "NPCs interacting based on player actions creates meaningful experiences," he stated, reflecting the industry's divided stance on AI implementation.
As tensions continue, incidents like the AI Aloy video underscore why performers like Burch remain committed to the strike. "These protections aren't radical," she emphasized. "They're temporary contracts any company could sign today."
