Take-Two Interactive, the parent company of Rockstar Games (GTA 6's developer), has outlined its future strategy, emphasizing the importance of creating new intellectual properties (IPs).
Take-Two's Focus on New Game Development
Reliance on Legacy IPs is Unsustainable
Take-Two CEO Strauss Zelnick addressed investor concerns during the company's Q2 2025 call. While acknowledging the success of legacy IPs like GTA and Red Dead Redemption (RDR), Zelnick stressed that their long-term value will inevitably diminish. He cited the natural "decay and entropy" affecting all products and brands.
According to PCGamer's transcription, Zelnick warned against over-reliance on sequels, stating that neglecting new IP development risks jeopardizing the company's future. He used the analogy of "burning the furniture to heat the house" to illustrate the potential consequences.
While acknowledging that sequels are lower-risk ventures, Zelnick highlighted that even successful sequels eventually experience a decline in impact. He emphasized the crucial need for innovation and investment in new IPs to maintain long-term growth and success.
Staggered Releases for GTA 6 and Borderlands 4
Regarding upcoming releases, Zelnick confirmed to Variety that major game launches will be strategically spaced out to avoid market saturation. He clarified that GTA 6's release (anticipated for Fall 2025) will not coincide with Borderlands 4's launch, currently scheduled for Spring 2025/2026.
New FPS RPG from Ghost Story Games
Take-Two's subsidiary, Ghost Story Games, is poised to release a new IP: Judas, a story-driven, first-person shooter RPG. Expected in 2025, Judas promises a unique experience where player choices significantly impact relationships and narrative progression, as outlined by creator Ken Levine.
