If you follow Rockstar Games on X (the Everything App formerly known as Twitter), you might have been taken aback by their recent post about the film Marching Powder and its star, Danny Dyer. The tweet read:
From our friends Nick Love and Danny Dyer, the absolute legends behind The Football Factory...@MarchingPowder_ — a proper naughty comedy out tomorrow in the UK and Ireland.
Get tickets now at https://t.co/Zj4EBgRKVO and look out for details on worldwide release soon. pic.twitter.com/15u4DEpeDW
— Rockstar Games (@RockstarGames) March 6, 2025
This unexpected post from a studio with 21 million followers might leave you wondering why Rockstar would promote a small British film. Let's delve into the reasons and introduce you to Danny Dyer.
Who is Danny Dyer?
Daniel John Dyer, known as Danny Dyer, is an actor from East London who has become a household name in the UK. As Rockstar's post suggests, he's considered an "absolute legend," a term that, according to Urban Dictionary, describes someone who is "funny, reckless, original, and sensitive in the right measures." Since starting his acting career in 1993, Dyer has carved out a niche playing tough, working-class characters, a persona that aligns with his outspoken views on societal and governmental issues. His advice to a reader of Zoo magazine in 2010 to go "on a rampage [drinking session] with the boys" after a breakup is a testament to his "tough uncle" approach to life. Dyer's social media presence is equally entertaining, as seen in this memorable post:
Roll on bonfire night..........it's gonna get strapped to a great big massive fuck off Rocket so it can join the other Furbys in the sky...
— Danny Dyer (@MrDDyer) September 12, 2013
How is Danny Dyer Connected to Rockstar?
If you're a fan of the Grand Theft Auto series, you might recognize Dyer's voice as Kent Paul, the manager of the Scottish rock band Love Fist in GTA: Vice City. He reprised this role in GTA: San Andreas, where Kent managed the Gurning Chimps and later produced for rapper Madd Dogg. However, Dyer's connection to Rockstar goes beyond voice acting. In 2004, he starred in The Football Factory, a film directed by Nick Love and produced by Rockstar Games. This collaboration marks a unique intersection between the gaming and film industries.

Marching Powder, the film mentioned in Rockstar's tweet, reunites Dyer with Nick Love. Although not a sequel to The Football Factory, it shares themes such as football hooliganism, heavy drinking, drug use, and a gritty British sense of humor. Despite the promotion, Rockstar has no involvement in Marching Powder; their support stems from their previous collaboration with Dyer and Love.
Is Vice City's Kent Paul Returning for GTA 6?
As for whether Kent Paul will return in GTA 6, there's no definitive answer yet. Rockstar's post about Marching Powder has no bearing on GTA 6. However, it's worth considering the two distinct universes within the GTA series: the 3D era (PS2 and PSP games) and the HD era (from GTA 4 onwards). While the storylines don't directly continue between these universes, there are some crossovers. For instance, Grove Street from San Andreas appears in GTA 5, and certain gangs like the Ballas are present in both universes. Additionally, characters like Lazlo have appeared across both eras, and Kent Paul's name is on the Vinewood Walk of Fame in GTA 5.

Given these connections, it's possible that Kent Paul could make an appearance in GTA 6, but for now, it remains speculative. Rockstar's tweet about Marching Powder is simply a nod to their past collaboration with Dyer and Love, not a hint at future GTA content.