Home News "The Battle Cats' 12th Anniversary Campaign Revisits Sengoku Era"

"The Battle Cats' 12th Anniversary Campaign Revisits Sengoku Era"

by David May 13,2025

The Battle Cats, a unique blend of tower defense and quirky feline charm, is celebrating its 12th anniversary with a delightful twist. Developer Ponos is marking this milestone with a Sengoku-era ad campaign that masterfully combines art, history, and the game's signature humor. From Ninja Cats to Fish Cats, and even the whimsically named "Gross Cat," The Battle Cats continues to push the boundaries of weird and wonderful, capturing the hearts of players around the globe.

The new campaign transports players back to the Sengoku period, a time of tactical brilliance, where they can immerse themselves in cinematic ads featuring samurai and the iconic cat food cans. This blend of serious historical elements with the game's light-hearted humor creates a captivating experience that showcases The Battle Cats' strategic depth.

In collaboration with R/GA, Ponos has launched "The Way of the Cat" campaign, which not only honors the game's heritage but also invites new players to explore its thrilling tactical gameplay. After experiencing these ads, you might find yourself inspired to "be the cat, become the cat."

cinematic shot of a samurai yelling the cat food cans have been released

"*As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way*," says Ponos' COO and Managing Director Seiichiro Sano.

For those keen on optimizing their feline army, check out our The Battle Cats tier list to rank your kitties effectively. Whether you're a seasoned player or a newcomer, The Battle Cats is available for free on the App Store and Google Play, with in-app purchases to enhance your gameplay.

Stay connected with the vibrant community by following the official Facebook page, and for more information, visit the official website.