Netflix made waves at Anime Expo 2025 with major announcements, including a surprising revelation that anime content reaches more than half of its global subscriber base.
Anime Dominates Netflix Viewership
The streaming giant shared these statistics in an official post during Anime Expo weekend. While announcing anticipated shows like Cyberpunk: Edgerunners 2, Sakamoto Days, and Dan Da Dan, Netflix disclosed that "over 50% of members" engage with anime content. Though the data isn't granular, this figure demonstrates anime's massive appeal on the platform.
How Netflix's Anime Strategy Pays Off
With Netflix recently surpassing 300 million subscribers, this means approximately 150 million users worldwide watch anime - a fact that aligns with Dentsu's global study (reported by Variety). Their research across 10 markets found:
- 48% of Netflix subscribers are anime fans
- 63% of U.S. Netflix viewers watch anime
- 31% of global consumers follow at least one weekly anime series
Netflix Doubles Down on Anime Investment
The platform has steadily expanded its anime catalog over the past decade. Game adaptations like Castlevania and Cyberpunk: Edgerunners have particularly shined, alongside original hits such as Beastars and Devilman Crybaby.
Current highlights include:
- Weekly Dan Da Dan Season 2 episodes
- Imminent releases of Leviathan and My Melody & Kuromi
- Record of Ragnarok returning this December
- Beastars Final Season Part 2 arriving in 2026
- Cyberpunk: Edgerunners 2 in development
For more Anime Expo 2025 coverage, explore Crunchyroll's announcements or discover our ranking of the best shonen anime series.
