SAG-AFTRA's Strike Against Video Game Companies: A Fight for AI Protections and Fair Compensation
SAG-AFTRA, the actors' and broadcasters' union, initiated a strike against major video game companies on July 26th, 2024, following prolonged negotiations. This action targets companies like Activision, Electronic Arts, and others, highlighting concerns over the ethical and economic implications of AI in the industry.
Key Issues: The AI Debate
The central conflict revolves around the use of artificial intelligence. While not inherently opposed to AI, SAG-AFTRA expresses serious apprehension about its potential to replace human performers. The union's primary concerns include:
- Unauthorized Replication: The possibility of AI replicating actors' voices and likenesses without consent.
- Displacement of Performers: The risk of AI taking over smaller roles, hindering career progression for emerging actors.
- Ethical Concerns: The potential for AI-generated content to clash with an actor's personal values.
Temporary Solutions and New Agreements
To address the challenges posed by AI and other industry issues, SAG-AFTRA has implemented several interim agreements:
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Tiered-Budget Independent Interactive Media Agreement (I-IMA): This agreement, established in February 2024, provides a tiered framework for indie and lower-budget projects, incorporating AI protections. It covers projects with budgets between $250,000 and $30 million.
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Interim Interactive Media Agreement and Interim Interactive Localization Agreement: These agreements offer temporary solutions covering various aspects, including compensation, AI usage stipulations, rest periods, and payment terms. Crucially, these agreements exclude expansion packs and DLCs, focusing on initial game releases. Projects adhering to these agreements are exempt from the strike.
Negotiation Timeline and Union Solidarity
Negotiations commenced in October 2022. A resounding 98.32% of SAG-AFTRA members voted to authorize a strike in September 2023. Despite progress in some areas, the lack of strong, enforceable AI protections remains the significant obstacle.
Union leadership emphasizes the video game industry's substantial profits and the crucial role of SAG-AFTRA members. The union remains resolute in its pursuit of fair treatment and AI protections for its members, underscoring its commitment to a future where technology and human talent coexist equitably.
