Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a major hit even before its official release. The game has impressively generated over $2.5 million in revenue since its soft launch, according to recent estimates compiled by Pocketgamer.biz.
If you're new to Mo.co, it's a unique blend of a modern millennial social gaming platform and the iconic gameplay of Monster Hunter. In Mo.co, you take on the role of a stylish part-time hunter, accepting contracts to combat various evil invaders from beyond.
The game's early revenue spike can be attributed to its attractive array of cosmetics and other in-game goodies. However, after reaching this high, the revenue has seen a quick drop-off. This might be due to the current phase of its invite-led soft launch, which lacks further content to keep players engaged.
Superstitious cell
Why does this matter? Supercell is known for its unconventional approach to game releases, focusing only on the most promising projects. This strategy has led to successful launches like Brawl Stars and Squad Busters, which initially started slow but quickly surged in popularity. On the flip side, it has also resulted in the cancellation of potentially promising games such as Flood Rush and Everdale before they could see the light of day.
The question now is whether Mo.co will follow suit. Given its initial success, Supercell might experiment with new content to see if it can reignite player spending and interest. If successful, we could see Mo.co making its way to major storefronts soon.
While Mo.co remains in its closed state, you can stay ahead of the game by checking out our top feature, "Ahead of the Game," which highlights great games available in early access on mobile platforms.
