When it comes to promoting a new vehicle, car manufacturers have various options at their disposal. From slick advertising campaigns to celebrity endorsements, the choices are endless. However, Hyundai has chosen a unique approach by teaming up once again with the popular mobile game, KartRider Rush+. This collaboration brings the futuristic Insteroid concept car into the game as a kart, designed by the Hyundai Motors Europe Design Center and inspired by the INSTER, Hyundai's electric SUV.
But the excitement doesn't stop with the Insteroid. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector adorned with the vibrant GOGOGOrange color scheme. Adding to the fun, a special in-game event is running until April 28th. By using a Boost Shard at least once during this period, players will be entered into a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the collaboration.
The Insteroid isn't just a virtual kart; it's also a real-world concept car, showcasing Hyundai's innovative approach to promotion. While it may not hit production lines anytime soon, it certainly adds a fashionable touch to the game, arguably more so than the Cybertruck's appearance in Fortnite.
If KartRider Rush+ and this exciting collaboration with Hyundai don't pique your interest, you can always explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has been launched over the past seven days.
