Luxury fashion brand Coach partners with Roblox experiences Fashion Famous 2 & Fashion Klossette. This collaboration, part of Coach's "Find Your Courage" campaign, launches July 19th, offering exclusive virtual items and themed environments.
Players can explore new areas reflecting Coach's Floral and Summer Worlds. Fashion Klossette features a daisy-filled design space, while Fashion Famous 2 boasts a New York subway-inspired stage amidst pink fields.
The partnership includes both free and purchasable in-game Coach items, including pieces from the 2024 Spring Collection, enhancing the existing fashion show gameplay.
Roblox: A Virtual Runway for High Fashion
This collaboration highlights Roblox's growing importance as a promotional platform, especially among Gen Z. Roblox's own research indicates 84% of Gen Z players report their avatar's style influencing their real-world fashion choices, transforming Roblox into a virtual wardrobe for many.
This underscores Roblox's potential for diverse brands, from film and gaming to high fashion, to reach significant audiences. For those less interested in Roblox, alternative options include our curated lists of the best and most anticipated mobile games of 2024.
