With the 25th anniversary of the first Halo game and the Xbox console fast approaching, Xbox has confirmed that significant celebrations are planned. This was revealed during a recent interview where the company also discussed its future business strategies, particularly its expansion into licensing and merchandising.
Xbox's Grand Plans for Halo's 25th Anniversary
Expanding Licensing and Merchandising
Xbox is preparing major celebrations for Halo, the acclaimed military sci-fi shooter franchise developed by 343 Industries. In an interview with License Global Magazine, John Friend, Xbox's head of consumer products, highlighted the company's achievements and its growing focus on licensing and merchandising. This mirrors Xbox and Microsoft's broader strategy of expanding successful game franchises, such as Fallout and Minecraft, into other media like television and film.
Friend confirmed that Xbox is actively developing plans for the 25th anniversary of both Halo and the Xbox console, alongside similar initiatives for other franchises reaching milestones. He emphasized the rich history and engaged communities surrounding these IPs, stating the importance of acknowledging their longevity. However, specific details regarding the anniversary plans remain undisclosed.
Halo's 25th anniversary falls in 2026. The franchise has reportedly generated over $6 billion since the debut of Halo: Combat Evolved in 2001. Beyond its commercial success, the original Halo game holds immense significance as the launch title for the Xbox console on November 15, 2001. The franchise has expanded into numerous media formats, including novels, comics, and most recently, the critically acclaimed Paramount+ TV series.
Friend emphasized a strategic approach to these celebrations, stating the importance of understanding the franchise and its community to create fan-centric initiatives. He highlighted the breadth of Xbox's portfolio but stressed the need for a thoughtful and considered approach to its expansion.
Halo 3 ODST's 15th Anniversary
Separately, Halo 3 ODST recently marked its 15th anniversary with a commemorative 100-second YouTube video reflecting on the game's impact and legacy.Halo 3 ODST is playable on PC as part of Halo: The Master Chief Collection, which also includes Halo: Combat Evolved Anniversary, Halo 2: Anniversary, Halo 3, Halo: Reach, and Halo 4.
