World of Tanks Blitz pulls off a massive marketing campaign: a cross-country tank road trip!
Wargaming is making waves with its latest marketing stunt – a decommissioned, graffiti-covered tank touring the United States. This eye-catching spectacle, timed to coincide with The Game Awards in Los Angeles, promotes the recent collaboration with Deadmau5.
Rest assured, this street-legal tank poses no threat. Its vibrant graffiti is a key feature, and spotting it across the country offered fans a chance to win exclusive merchandise by snapping a photo.
The Deadmau5 and World of Tanks Blitz collaboration is now live, featuring the exclusive Mau5tank – a tank decked out with lights, speakers, and music. Players can also participate in themed quests and unlock exclusive camos and cosmetics.
The playful nature of this campaign, embracing the game's gamification, is undeniably humorous. While some hardcore military simulation enthusiasts might disapprove, it's a fun and harmless publicity stunt. Wargaming isn't the first to use such tactics, but the sight of a decorated tank cruising through neighborhoods is sure to add some excitement to a dreary winter.
If this unique marketing campaign piques your interest in World of Tanks Blitz, be sure to check out our list of current promo codes for a gameplay boost before you dive in.
