Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. Lovato's involvement will extend beyond simple endorsements; she'll appear in several popular mobile games.
This isn't PlanetPlay's first rodeo. Long-time followers will recall previous collaborations with celebrities like David Hasselhoff and J Balvin. This latest MGTM edition promises broader reach and impact.
Lovato-themed avatars will be available in a range of titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives. All proceeds from these in-game items will be donated to environmental projects.
A Winning Formula?
PlanetPlay's comprehensive approach sets this campaign apart. Unlike many celebrity-driven environmental initiatives, MGTM's widespread participation across numerous games suggests a significant potential for positive change. This collaboration benefits the environment, Lovato's fans, and participating game developers. It's a win-win-win scenario.
For Lovato fans, this offers an exciting opportunity to engage with their favorite star while supporting a worthy cause. For those curious about the games involved, our list of the best mobile games of 2024 (so far) is a great place to start.
