Home News Marvel Denies Using AI to Create The Fantastic Four: First Steps Posters, Despite One of Them Appearing to Show a Man With 4 Fingers

Marvel Denies Using AI to Create The Fantastic Four: First Steps Posters, Despite One of Them Appearing to Show a Man With 4 Fingers

by Peyton Feb 20,2025

Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation, despite fan concerns. The marketing campaign for the film launched this week with a trailer teaser and several posters, one of which sparked debate.

The poster in question features a man seemingly missing a finger while holding a Fantastic Four flag. Four-fingered man in Fantastic Four poster

Four fingers for this Fantastic Four superfan? Image credit: Marvel Studios.
Other elements, like duplicated faces and oddly proportioned limbs, further fueled speculation about AI usage.

However, a Disney/Marvel representative stated that AI was not employed. Possible explanations for the four-fingered anomaly include the finger being obscured by the flagpole (though unlikely), or a simple Photoshop error. The repeated faces might be a result of common background actor reuse techniques rather than AI generation.

While Marvel remains silent on the specifics, the controversy highlights increased scrutiny of film marketing materials. The debate continues, with fans weighing in on whether AI was used. Fantastic Four: First Steps Trailer StillsFantastic Four: First Steps Trailer Stills20 ImagesFantastic Four: First Steps Trailer StillsFantastic Four: First Steps Trailer StillsFantastic Four: First Steps Trailer StillsFantastic Four: First Steps Trailer Stills

The incident will undoubtedly lead to more careful examination of future promotional materials. Meanwhile, anticipation builds for the film, with ongoing discussions about characters like Galactus and Doctor Doom.

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