Top Sales Events to Watch in 2025

Although Black Friday remains the prime time for snagging deals on virtually everything, the landscape of seasonal sales has evolved significantly in recent years. Retailers are now rolling out enticing promotions throughout 2025, making it an excellent year-round opportunity to score discounts on tech, video games, and a wide array of products.

If you're looking to save money at any point this year, here are the key sale dates you should mark on your calendar. We've compiled a list of the major upcoming sales events in 2025 to help you plan your shopping strategy, whether you prefer online or in-store experiences.

1. Valentine's Day Sales (Now–February 14)

   Valentine's Day, while not traditionally a shopping holiday, has become a prime time for finding deals on gifts. From early February through Valentine's Day, retailers offer discounts on a variety of items perfect for gifting, such as smart watches, jewelry, LEGO flower sets, video games, and book sets. As the first major sales event of 2025, these deals often feature some of the year's lowest prices up to this point.

   See the latest deals:

   ### LEGO Botanicals Orchid

   8$49.99 save 20%$39.99 at Amazon### LEGO Icons Flower Bouquet

   7$59.99 save 20%$47.99 at Amazon### LEGO Botanicals Pretty Pink Bouquet

   3$59.99 at Amazon### LEGO Botanicals Wildflower Bouquet

   7$59.99 save 20%$47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

   Presidents' Day, the first federal holiday of the year, marks the beginning of targeted sales. Occurring on a Monday, these sales often start the week before and feature discounts on mattresses, clothing, laptops, and PCs. Many retailers, including Amazon, offer sitewide sales during this period.

3. Tax Day Sales (April 15)

   Following a lull in sales events, Tax Day brings new opportunities for savings. As U.S. taxes are due, retailers capitalize on the time when people receive or anticipate their tax returns. Look for discounts on TVs, electronics, and LEGO sets during this period.

4. Star Wars Day Sales (May 4)

   Star Wars Day, celebrated on May 4th, has evolved into a great time for fans to find deals on Star Wars merchandise, including LEGO sets, movie collections, board games, and collectibles. Discounts on popular Star Wars games are also common, making it a must-shop day for enthusiasts.

5. Mother's Day Sales (May 8–11)

   Much like Valentine's Day, Mother's Day is an ideal time to find discounts on popular gift items such as flowers, jewelry, watches, and chocolates. Retailers anticipate increased gift-buying, offering price drops on a variety of merchandise, though not necessarily at Black Friday levels.

6. Memorial Day Sales (May 22–26)

   Memorial Day sales kick off another major shopping period. With a three-day weekend, retailers offer discounts on a range of products, including mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy typically hold extensive sales events around this time, starting the week before Memorial Day.

7. Dads and Grads Sales (June 1–15)

   Early June brings a unique sales event targeting both graduating students and fathers. During this time, you can find significant discounts on big-ticket items like TVs, laptops, PCs, and furniture. It's an excellent period to buy electronics before the summer rush and the first Amazon Prime Day in July, making it the best time to purchase a new laptop or gaming PC.

8. 4th of July Sales (July 1–6)

   The 4th of July sales fall into the category of three-day weekend holiday sales, offering substantial discounts on electronics like TVs and gaming monitors, often rivaling those of Prime Day or Black Friday. Traditional holiday discount categories such as mattresses, major appliances, furniture, and clothing also see price cuts. It's also a prime time for deals on sporting equipment and grills, not seen again until Labor Day.

   You can review the significant 4th of July sales from 2024 to anticipate what 2025 might bring.

9. Prime Day (Mid-July)

   Amazon Prime Day, a major sales event rivaling Black Friday, typically occurs in mid-July. While originally an Amazon-only event, it has expanded to include participation from other major retailers like Walmart, Target, Best Buy, and Kohl's. It's an ideal time to buy almost anything you need or want. Although the exact date for 2025 is unknown, based on last year's pattern, Prime Day might start on July 15 and run through July 16, with other retailers offering concurrent sales.

10. Labor Day Sales (August 25–September 1)

    Following Prime Day, back-to-school sales lead into Labor Day sales, marking the final major shopping event before Black Friday. Expect discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. As Labor Day falls on a Monday, sales typically start the week before, making it an optimal time to shop before the November rush.

11. October Prime Day Sales (Mid-October)

    Amazon's "Prime Big Deal Days" in October is a newer sales event designed to kick off the holiday shopping season before Black Friday. This event, which began in 2022, has seen participation from other major retailers. While the exact date is yet to be announced, it typically occurs in the second week of October and lasts a couple of days. Check out our coverage of the 2024 event for a preview of what to expect.

12. Black Friday Sales (November 1–30)

    Black Friday is synonymous with the best deals of the year across all categories and retailers. While Black Friday 2025 falls on November 28, the sales window extends throughout November. Early Black Friday deals start shortly after October's Prime Day, with the best deals typically occurring on Thanksgiving and the following Friday. Major retailers usually launch their official Black Friday sales the weekend before, around November 21.

13. Cyber Monday Sales (November 30–December 5)

    Cyber Monday, which started in 2005 to offer online deals post-Thanksgiving, has grown to be as significant as Black Friday. While there might be slight differences between the two, they are largely similar, with Cyber Monday sales starting on the Sunday of Black Friday weekend. The best deals are usually available from November 30 through December 1, though many retailers extend their sales through the week, often labeling them as part of Cyber Week.

14. Green Monday Sales (December 8–23)

    Green Monday, initiated by eBay in 2007, signifies the last major sales push before Christmas. Originally marking the last day to buy online for pre-holiday delivery, it has evolved into a broader sales event thanks to improved shipping times. In 2025, expect Green Monday sales to continue until December 24, with many retailers branding these as "last-minute" deals.

15. New Year's Sales (December 26–January 1)

    The final sales event of 2025 revolves around New Year's, starting shortly after Christmas. These sales cater to shoppers returning unwanted gifts and looking to spend their holiday cash. It's also an excellent time to find deals on older tech as retailers clear out inventory for new models. Late December and early January are particularly good times to buy TVs or gaming monitors, especially with the proximity to CES, the annual Consumer Electronics Show.