Home News The Best Time to Buy a TV at a Decent Price in 2025

The Best Time to Buy a TV at a Decent Price in 2025

by Lucy Mar 16,2025

Investing in a TV is a big decision, as it's one of the most frequently used appliances in your home. Don't settle for a cheap screen with poor picture quality and a short lifespan just to save a few dollars. Instead, learn how to find the best TV deals to get the most for your money, ensuring a fantastic viewing experience for gaming and streaming. Fortunately, TV deals are available throughout the year; you don't have to pay full price if you know when to look.

While Black Friday and Cyber Monday are known for significant discounts, other times offer substantial savings on top-tier gaming TVs and high-quality 4K TVs. The weeks leading up to the Super Bowl, a major TV viewing event, often feature attractive deals. This coincides with manufacturers releasing new spring models, making it a prime time to find deals on previous-generation TVs. And don't forget other upcoming sales events like holiday weekends and Amazon Prime Day.

How much are you willing to spend on a new TV? ----------------------------------------------
AnswerSee ResultsBest Times to Buy a TV ----------------------

Black Friday and Cyber Monday

What was once a single shopping day after Thanksgiving has expanded into a multi-week November sales event. TVs often receive some of the year's deepest discounts, making it an ideal time to shop. You'll find budget-friendly options for guest rooms or kids' areas, as well as discounts on higher-end and newer models released in the spring.

Black Friday traditionally involved in-store shopping, with people lining up early for limited inventory and low prices. While some incredible in-store deals still exist, they're often used to draw customers, and stock may be limited. If you have a specific TV in mind, act fast!

Cyber Monday is the online counterpart to Black Friday, offering the best online deals. Amazon offers sales comparable to Prime Day (summer and October), featuring a variety of limited-time TV deals with limited stock. Other retailers, such as Best Buy and Walmart, participate in Cyber Monday with similar online and in-store sales.

Before the Super Bowl

Following the holiday rush comes the Super Bowl, a major TV viewing event. Retailers often have better TV availability around mid-January and early February, as post-holiday stock replenishes. The weeks leading up to the game usually offer significant savings on TVs, including large-screen models. Older models often go on sale first with deeper discounts, but deals on newer TVs are also available. Currently, we're already seeing Super Bowl deals on Samsung OLED TVs.

Early January also sees many TV manufacturers announcing new models at CES (see CES 2025 details for upcoming TV sales). This prompts stores to clear out older models to make room for the latest releases in the spring.

Springtime

If you prefer a specific brand (Samsung, LG, Sony, TCL, etc.), many manufacturers release their latest TVs in the spring (March-Memorial Day weekend). This often means deals on older models as retailers prepare for new inventory. Upgrades between successive models are often minor, so you might not miss out on many features by purchasing the previous year's version.

Amazon Prime Day

Initially an Amazon Prime exclusive mid-July sale, Prime Day now sees participation from other retailers offering similar deals. Walmart, Best Buy, and others offer competing sales, sometimes matching Amazon's prices.

Prime Day, lasting a few days in mid-July, is exclusive to Prime members. TV deals are comparable to Black Friday and Cyber Monday, but many of the best deals are on older models. Deals are constantly added throughout the event. Overall, Black Friday typically offers more sales across all retailers.

Do You Prefer to Shop on Prime Day or Black Friday? ---------------------------------------------------
AnswerSee Results

Holiday Weekends

For those needing a TV immediately, many retailers offer sales during long holiday weekends (President's Day, Memorial Day, Fourth of July, Labor Day). Discounts might be smaller, and selection more limited, but decent deals are still possible. Currently, President's Day sales are underway, with Best Buy offering strong deals until February 17th.

Best Electronics Sale

Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding TV release cycles is crucial for finding the best deals, especially for the latest models. January's CES sees many manufacturers announce new models. These models launch in the spring (around March), with retailers offering deeper discounts on older models. Releases continue into the summer. The best deals on the newest models usually appear in the fall, with Black Friday and Cyber Monday offering the deepest discounts.

TV Brands With New Products

Most major TV brands release updated models annually. Here's a summary:

Samsung

Samsung focuses on higher-end models, offering fewer budget options. Changes from last year's lineup are minimal, with new models offering minor upgrades. These TVs promise improved brightness, mini-LED and QD-OLED backlight enhancements, and upgraded gaming features.

LG

LG's OLED evo TVs receive upgrades in 2025, including AI personalization and enhanced "Brightness Booster Ultimate" technology. The G5 model offers a 4K 165Hz variable refresh rate for gamers, reducing lag and stuttering.

Hisense

Hisense's 2025 lineup includes higher-end ULED models with a 144Hz refresh rate for improved gaming. The 136" MicroLED TV features mini-LED technology for enhanced performance.

Vizio

Vizio made minor improvements in 2024, adding features and enhancing LED performance. The top-line P-series has been discontinued, leaving the M-series (mid-range) and V-series (budget). The D-series (1080p, smaller screens) is also available at low prices.

TCL

TCL significantly revamped its lineup in 2024, introducing the Q- and S-series with the QM8 flagship model. At CES 2025, they announced the QM6K entry-level Mini LED TV, available in 65", 75", and 85" sizes, with smaller sizes coming later.

Roku

Roku, known for streaming devices, now offers its own Roku TVs. Eleven models (24-75 inches) prioritize streaming. Roku Plus models include the Voice Remote Pro (hands-free voice control and rechargeable battery), while Roku Select models have the basic Roku Voice Remote. The Roku Channel is accessible without a separate Roku device.

Top Budget TVs You Can Buy Now

For immediate purchases, here are some top budget TV picks for 2025:

Hisense 65U6N

0Offers accurate colors, solid contrast, and many features at a low price. See it at Amazon

TCL 55Q750G

1An impressive QLED TV delivering excellent contrast and brightness, achieving 144Hz in 4K with VRR enabled, while remaining affordable. See it at Amazon

Hisense 50U6HF

0A very affordable TV with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon