Squad Busters: Finding Its Footing Eastbound
Squad Busters has experienced a rollercoaster ride since launch. While initially praised as an entertaining MOBA featuring Supercell's iconic characters, the game faced challenges with underwhelming revenue and engagement metrics. However, recent improvements suggest the title may be stabilizing.
Supercell now sets its sights eastward, planning a Chinese launch for Squad Busters. This strategic move mirrors the company's previous success with Brawl Stars, which saw significant performance improvements following its Eastern expansion.
A Proven Strategy
Back in 2019, Brawl Stars faced similar challenges before its Chinese debut. The game's eastern expansion proved crucial to its eventual success, with China contributing substantially to its global performance.
Navigating the Chinese Market
Entering China presents unique hurdles for developers. Strict regulations limit foreign game approvals, making each launch critically important. Since Brawl Stars' debut, Chinese developers have raised the bar with innovative titles that dominate globally.
Squad Busters may face tougher competition entering today's Chinese market compared to Brawl Stars' early arrival. The landscape has evolved, with domestic studios producing world-class mobile gaming experiences.
For players preparing their squads, our Squad Busters tier list offers strategic guidance on character selection and team composition.
