Epic Games and Telefónica forge a significant mobile gaming partnership. The agreement will see the Epic Games Store (EGS) pre-installed on Android devices sold by Telefónica, impacting millions of users globally.
This move places the EGS alongside Google Play as a default app store option for customers of brands like O2 (UK), Movistar, and Vivo. This strategic partnership, spanning multiple countries, represents a substantial step forward for Epic's mobile ambitions.
A Game Changer for Mobile Gaming Convenience
A key hurdle for alternative app stores is user convenience. Many casual users are unaware of or unconcerned with options beyond pre-installed apps. By securing this deal, Epic gains a significant advantage, establishing the EGS as a default option for users in the UK, Spain, Germany, Latin America, and beyond.
This is just the beginning of the Epic Games and Telefónica collaboration. Their previous partnership involved a virtual recreation of London's O2 Arena within Fortnite in 2021.
For Epic, currently navigating legal challenges with Apple and Google, this represents a major strategic shift, potentially yielding substantial future benefits for both the company and its users.
