Coperni's Fall/Winter 2025 show was a groundbreaking event that seamlessly merged the worlds of fashion and gaming culture. Hosted at the adidas arena in Paris, a venue typically known for esports events, the show transformed the traditional fashion runway into a vibrant scene reminiscent of '90s LAN parties. Instead of the usual lineup of influencers and celebrities, Coperni invited 200 gamers to sit in ergonomic gaming chairs, actively playing games like Fortnite during the presentation, creating a nostalgic yet futuristic atmosphere.
The FW25 collection itself was a testament to the fusion of technology and style, featuring numerous references to gaming culture. Standout pieces included dresses made from puffy technical fabrics, reminiscent of sleeping bags used at all-night LAN parties. The collection also showcased small storage bags on tights and sequined dresses, drawing inspiration from Lara Croft's utility holsters in Tomb Raider. Additionally, Coperni introduced Tamagotchi bags, adding a playful nod to handheld gaming nostalgia.
The influence of gaming-inspired films was evident throughout the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo and the high slit from Alice's dress in Resident Evil (2002) were creatively reimagined, adding a cinematic depth that bridged digital and real-life fashion.
Coperni, known for its pioneering approach to technology in fashion, used this season's womenswear collection to challenge traditional gender stereotypes by focusing on gaming, a predominantly male-dominated space. This move not only highlighted inclusivity but also showcased new possibilities within the fashion industry.
Image: instagram.com
The show itself became a viral sensation, with videos of the gamer-filled runway flooding social media shortly after the event. This further solidified Coperni's reputation for creating unforgettable spectacles. The brand has a history of making waves at fashion week, from last season's fairytale showcase at Disneyland Paris to previous innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, establishing Coperni as a cultural phenomenon.
Image: instagram.com
With its FW25 collection, Coperni continues to captivate both online and offline audiences, redefining the traditional runway show format. By blending creativity, technology, and storytelling, the brand creates an experience that resonates well beyond the fashion industry. As social media buzzes with reactions to the gamer-infused runway, it's clear that Coperni has once again solidified its position as a trailblazer in modern fashion.
