When it comes to powerhouse mobile franchises, few can overshadow the iconic Candy Crush Saga. With its massive corporate backing and deep imprint on popular culture, the game continues to expand its reach. The latest venture? A collaboration with renowned makeup brand Pat McGrath, set to bring Candy Crush-themed cosmetics to store shelves soon.
This marks a notable first for Candy Crush, as fans will soon have the chance to purchase themed lipsticks, glosses, nail polishes, and more. But the real excitement comes with a dazzling twist: three lucky customers who place online orders will discover a $10k diamond-encrusted Candy Crush-themed ring in their purchase. This new product line will be available starting February 27th.
**Diamonds are forever**
This bold branding move harkens back to a simpler time, eschewing modern influencer partnerships in favor of a classic surprise-and-delight tactic. By randomly inserting these high-value rings into online orders, the campaign promises to create quite a stir.
The evolution of gaming merchandise from simple t-shirts to luxurious diamond jewelry underscores the growing sophistication of fan culture. Yet, if Candy Crush isn't your game of choice, there's no need to look away. For those yearning for a nostalgic challenge, consider diving into the retro, ultra-difficult platformer Jump King. Praised by Will Quick with a glowing gold-star review, it's the perfect test of your platforming prowess.
